Rob Buckley shows you how to make your sitey the sharpest search engine of them all using Google’s Co-op technology. The secret behind it? Refinement and customisation
When you think of searching, more often than not, you think of Google. It has even become a verb, despite the best attempts of its legal department to prevent it – have you ‘Googled’ someone today? But it has become much more than just a web search engine. Because you can now embed it into your website, it’s also an easy way to add a search facility to your pages.
The ability to use Google as a site search engine has been around for a while now, and is reasonably common. As long as Google can access all the pages on your site and it updates its indexes as often as you update your pages, it’s a great, hassle-free and cheap tool to make your site’s content available to visitors, whether you’re using static pages or a Content Management System.
But recently, Google created a new version of its “embeddable” search engine. As well as being customisable so that it matches your site’s look and feel, Google’s Co-op custom search engine can be set to search a list of sites as well as your own, or it can search the whole web. You can also preload it with search terms so that it favours particular kinds of searches. If your site is about karate, for example, and someone searches for “belt”, the results of the search can favour karate belts, rather than those available from Marks & Spencer.
About the author:
Name: Rob Buckley
Site: www.the-word-is-not-enough.com
Areas of expertise: XHTML, PHP and MySQL
If I were a kitchen implement… I’d definitely be a whisk
Click here to download tutorial PDF
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